Envelopes take centre stage as GDPR revives direct mail

Unless you’ve been hiding under a rock for the past few months, the abbreviation GDPR is probably seared into your consciousness – the new EU data protection regulations have changed the way companies can collect, store and use the personal data of their customers and in doing so, have given the marketing world a huge shake-up.

This new legislation has interesting implications for print – for many companies, what once may have seemed a more expensive and labour intensive option is beginning to look like an attractive alternative to the red tape surrounding email marketing.

As such, direct mail is likely to witness a significant resurgence in the coming months, which in turn means that businesses will be looking to ensure that their communications stand out – and what better place to start than the humble envelope?

We’ve all dabbled with sturdy flyers and folded leaflets, newsletters and even plastic wrapped brochures, but there’s nothing quite like the look and feel of a classic, high quality envelope to inspire trust, give an air of prestige to your mail shot, and generate the kind of ‘open me’ intrigue that any email marketer would give their eye teeth for!

Clyde’s printed and non-printed envelopes encompass everything from short runs with deluxe finishing right through to bulk mail shot options and are designed to give your customer more reasons to open the envelope than ever before.

The options are endless – choose beautiful handmade pockets for a luxury feel, add full colour print to make your message stand out in the post, play around with fun messaging to create interest on a budget, or simply add your corporate logo, return address and PPIs for smart, stylish and efficient posting solutions on all your business communications.

As well as an array of size, window and sealing options, Clyde can help you to create custom envelopes using luxury papers in a range of colours and weights, spot colour or digital printing, foil blocking, embossing, debossing and much more. And if you need something completely avant-garde, there’s nothing we relish more than the challenge of a ‘special make’ that delivers real impact the minute it drops onto the mat.

Whatever you choose, at Clyde we make it even easier for companies sending bulk mail to avail of the best prices without the storage headaches, thanks to our call off contracts service. Place your order, benefit from economy of scale, and have your envelopes stored in our climate controlled warehouses, ready to be called off in smaller batches when you need them. Simple!

We’d love to chat envelopes with you today – get in touch for a competitive quote or to discuss your unique requirements.